AngeTran

I am a visual communications strategist and graphic designer. For over fifteen years I have created logos, identity systems and branding; museum exhibition design, art direction for film production; digital, web and user experience design; strategic design for popular education, public relations platforms, national publications and public policy research. I have a broad range of production skills and experience in applied strategic-design.

Like a Swiss Army knife for your team, I work fast and can adapt to many styles, platforms and development processes. I enjoy creative problem-solving and collaboration in cross-disciplinary teams.

Get in touch!

Schedule a free introductory call, request a more robust work sample, or briefly introduce your project with any RFP’s or RFQ’s as attachments to:
design@angetran.me

Report, 2021

PROMESA Has Failed: How a Colonial Board Is Enriching Wall Street and Hurting Puerto Ricans. Rather than rein in Wall Street speculation, the unelected Board has overseen a slow and expensive debt restructuring process using a bevy of high-paid consultants and lobbyists.

Grid system, graphic identity and typography, document design

Special content like infographics and visualizations, graphic displays

Unique, original artwork

Rapid launch, multi-month campaign, 2020–2021

The Invest in Our New York Campaign is a legislative effort to pass the Invest In Our New York Act: a package of six state bills that raises more than $50 billion to ensure we can take care of each other and rebuild our economy by ending tax breaks for the richest New Yorkers.

Rapid visual and identity development leading up to the official launch followed by a year long campaign of sustained activity. From the initial design strategy, branding, graphic identity, and creation of key assets like the website, press packages, public education materials and other visual support for the campaign launch and throughout the campaign year, I led viz-comm strategy, planning and visual design for a coalition footprint that spanned news outlet coverage/ media depictions of the campaign to uniting a presence across diverse regions of the state, social media platforms and general activity online and off.

Identity refresh and environmental design for museum expansion, 2016–2017.

IDENTITY, COLLATERAL AND ENVIRONMENTAL DESIGN. I created design for print, digital and environmental experience design. Environmental and other design developed, designed and produced on a rush timeline for the public and press debut of the new expanded museum space. This included pre-press and production for large scale vinyl bus-wrap across the entire institutional façade. Beyond environmental experience design I created signage, street banners, print and digital ads, social media branding, letterhead and other print collateral design. I also redrew their new logo to be a more consistent visual identity, and created a more complete logo-set and style guide.

For the Leslie-Lohman Museum, I worked closely with directors to create legibility and cohesion across departments and communicated frequently with board members to build buy-in and progress approval processes. I incorporated the concerns and sentiments of key but opposing stakeholders; a legacy base and leadership whose cultural cues and voice starkly contrasted a younger, queerer and rapidly growing base of members and visitors.

Environmental design and multi-media for project launch (live concert and televised event,) 2012.

IDENTITY, ENVIRONMENTAL AND EXPERIENCE DESIGN. I created design for environmental, event experience and other content based design. With my core team, we pitched a central concept and theme. We underwent production with limited resources on a short timeline. I coordinated with producers, designed and facilitated the production of exhibit elements, signage and props as well as oversaw their overall installation across the multiple stages, lounges and bars. Volunteer centered build days played an important role. Additionally, I created animations, multimedia and screen projections for play during the live event.

Beyond environmental experience I designed visual branding and communications, refreshed the existing logo and identity, and coordinated with the marketing team to garner national press and build pre-launch buzz across media outlets. The overall look, feel and theme of elements across desperate outputs played a critical role in contextualizing the broader purpose of this project's kick-off event.

[ Click here to read this Flavorwire article about the event.]

Campaign re-brand, identity design, campaign design support, 2009–2011

 The initial obstacle of 'I (heart) PV' was the threat of an impending lawsuit from the City of New York over the city's intellectual property and trademark, 'I (heart) NY'. Visual rebrand and identity design included a re-visioned logo, graphic identity and core visual language, sets of graphics like icons and illustrations, material assets and collateral including document templates, presentation decks, local event promotion, event design, and related visual communications.

Occupy mutual aid, field support and design, 2012–2013.

IDENTITY SYSTEM, LOGO DESIGN, WAYFINDING SIGNAGE, WEARABLES AND GEAR:
Physical, digital and print design for the NYC relief effort: logo + identity, wayfinding signage, other environmental signage and graphics, gear, and, digital and social graphics.

Campaign identity re-design, core visual language, field campaign organizing support

Policy campaign identity and design; communications, collateral, presentation and asset design. Plus, special tools/materials like GNR8R (displayed below). I created visual design, original concepts and approaches directly with the organizing team. Communications, visual design and contingent materials were created with a focus on translating complex concepts and information (legislative concepts, policy, clauses and policy-based programs) into public facing information, public campaigns, educational and training materials in service to a cultural-vision for a New York City where solar power is accessible, affordable, and incredibly common.

[Below: GNR8R, a training game experience. A training and organizing tool for street teams and participants to craft authentic, clear, powerful and unscripted letters, calls and public dialog between individuals and their representatives. Also shown: program 1-pager "how it works", and snapshots of the scaffold that powered the accompanying dial-in mobile app and website. ]

Redesign/rebrand, website design, templates, paper collateral and environmental design

Institutional logo + identity design, internal and outward facing communications, collateral material and visually rich assets.

Design strategy, visual design, launch including a transition website, field materials, creative ideas and photography

The Debt Collective’s launch called for a staggered rollout and public announcements strategy—For the first release (coordinated with a public action and strike announcement) we created a parallax-animated microsite, the goals of which were 1. create a landing website and web presence for people directed there from press/media coverage, 2. concisely communicate the birds-eye perspectives needed to activate target audiences, 3. be an instance of interaction and intrigue for people curious about the project. The website’s backbone (still used today) collected early info volunteered from users like contact details, general location and types of debt they possess which we could use as we continued to develop more robust information silos to calculate future actions facilitated via debtor bargaining power.

Design strategy and creative assets were created to excite curiosity and symbolic potency around the launches—making the initial, coordinated small strike have the kind of media weight of larger ones, etc. It was a tremendous success—news coverage for the first and second rollout (and websites) dedicated significant story time showing the visual elements produced and even more amazingly, scrolling through the website. Visual examples and descriptions of project moments below.

1st slider: Second website, built off the backbone of the proto-scraper website made for the first press/media release and coordinated with it’s own set of actions and coverage,

Notable high-visual coverage, like this and this.

Below, the first Debt Collective soft-launch microsite, brought to life by fullstack developer Karissa McKelvy.

Scroll through one of the early site demos here: https://softlaunch.debtcollective.org

Above: A live map showing the collective debt of users (also a feature of the later site,) and included introductory pop-edu content, background info on activity leading up to the media-event public launch, etc. (And, a few organizing photos and visual assets found around the website and internet.)

Below: Sample of misc. branding + logo design, visual design, materials like paper collateral, broadsheet newsprint paper, etc.